Clik here to view.
The More We Stay, the Less We Say
Forrester recently updated its Technographics profiles (made famous in the book Groundswell) for global social media consumption, surveying 95,000 consumers across 18 countries in North America,...
View ArticleClik here to view.
Amending Online Wrongs Takes a Long Time
Image by Blake Reed As someone who delivered more than his fair share of snarky, forceful contrarian opinion about people and brands in online conversations, I believe this behavior harms communities....
View ArticleClik here to view.
Georgetown Lecture: Social Gets Bigger and Blander
Later today I will guest lecture at Georgetown University’s McDonough School of Business on the general state of social media for the Social Technology Marketing MBA class. I usually write out my...
View ArticleClik here to view.
Get and Keep Readers
The following speech was given at Saturday’s New York City Tribeup. We live in an attention economy. The way content gets found today with social validation and search requires that posts, videos and...
View ArticleClik here to view.
Amazon on Negative Comments: Disregard 5%
Image by Spi-V In its Holiday Marketing Best Practices Guide, Amazon coaches online merchants to disregard negative comments until they reach a ratio of 5% of all comments: “Most sellers will...
View Article
